Cotes de Provence appellation controlee is so upset that Rose de Provence is being used by PGA to describe its new wine that the case is now with the French fraud office.
"Provence’s largest AOC union, Côtes de Provence, has accused local firm PGA Domaines of “stealing” the region’s name for its new Rosé de Provence wine. Rules prevent wine brands in France from using any part of an existing AOC name."
Experts believe the rose row is part of a broader debate about the creation of one regional AOC to cover the whole of Provence.
A uniquely french debate.